by Aaron Schulman | Jul 26, 2021 | Blog
(Co-authored by Tim Scholten & Aaron Schulman) Many banks struggle to differentiate themselves from their competitors. Those that do, often do not see much of a ROI for their ingenuity, but go back to the drawing board to have to re-invent themselves. Most...
by Aaron Schulman | Mar 15, 2021 | Blog
Every bank should have a solid content marketing plan. If your bank does not have one, you are behind the times. In order to have an effective content marketing plan, you have to have an individual or team devoted to creating content that is effective and a process...
by Aaron Schulman | Jan 29, 2021 | Blog
Most banks have ZERO content marketing strategy or experience. What is content marketing? It’s publishing quality content online that serves your prospects and client base with helpful articles, tools and tips, and grows a steadily increasing flow of traffic to your...
by Aaron Schulman | Aug 27, 2020 | Blog
During the pandemic customer behaviors have changed immensely. They needed to bank differently during the shelter at home quarantine. For many clients, this was an uncomfortable change, but one that ultimately worked and is something they may continue to do. The...
by Aaron Schulman | Aug 27, 2020 | Blog
The current pandemic crisis could be short lived. Let’s pray that it is. It also could last for months, let’s pray it doesn’t. Regardless of the duration, many of your clients both individuals and businesses will be severely impacted, as will your own bank. What you...
