The best and fastest way to grow your mortgage business is by having an experienced virtual marketing assistant who knows how to grow your business, and understands the inner-workings of the real estate industry.
It’s one thing to have someone who knows marketing, but 10 times better to have someone on your team who also understands how leads are generated in the mortgage industry, and how relationships are nurtured, built and retained.
Don’t turn away from this article just yet with excuses of not having enough time or money.
Neither of those are the real problem.
The real problem is that most of us have an internal resistance to change, and the reality is, in this market and future mortgage markets, you can’t afford not to read and implement this.
Not only will a mortgage marketing assistant help you grow all aspects of your marketing by systematizing and automating a lot of the grunt work, your social media image will improve, your lead flow will continually increase, your referral base will continue to grow, and your income will steadily grow while getting rid of the daily tasks that your assistant can manage.
Simply put, this means more income for you and more personal freedom without cold-calling or doing all the marketing “stuff” that you don’t enjoy. You can honestly get off the mortgage originator treadmill and begin enjoying the fruit of your labors.
As a mortgage broker, it’s essential to have a marketing assistant to help you reach your income goals.
Here are SIX reasons why you can’t afford NOT to have a mortgage marketing assistant today:
1- A professional marketing action plan – A marketing assistant can help you create and implement an effective marketing strategy (i.e. action plan) by leveraging your time, creating more referral partners, and generating leads.
With a mortgage marketing assistant, you can focus on the big picture and leave the day-to-day tasks to someone else.
A good assistant will take care of all the little details so that you can focus on your company’s overall revenue growth, closing deals, building the relationships that bring in quality referrals, and improving your back end processes.
You don’t just need a marketing assistant, you need one who has experience in the mortgage industry and knows how it works… a true mortgage marketing professional.
A mortgage marketing assistant can also help you develop more referral partners and manage them.
An unmanaged referral partner can and will, at some point, fall off the radar and this means they will find other lenders.
By building relationships and maintaining them in your industry, you can tap into a larger, growing network of potential customers.
And, when done right, referrals can be one of the most cost-effective forms of marketing. In fact, in the mortgage industry, referrals and quality referral partners is the #1 key to a successful business and revenue growth.
Finally, a marketing assistant can help you generate leads through the most up-to-date technology i.e. marketing tools and systems. You are supposed to be an expert in the mortgage industry, not a marketing expert.
If you decide to be both, you will limit your ability to grow revenue because you are wearing too many hats.
By leveraging your time with their expertise, researching your target market and implementing lead-generation and referral partner generation campaigns, a marketing assistant can help you attract new customers and referral partners to your business.
And, by automating or systematizing much of your referral generating methods to a professional mortgage marketing assistant, you can focus on closing more deals.
For example, over the past 2 years, we have helped a top 2% producer in the nation nearly double his revenue by expanding his marketing territory, growing new realtor referral partners, improving his automation and systems, and generating an increasing volume of high quality leads month-over-month.
What is even more extraordinary is that we were able to do this in an increasing rate environment.
While other producers’ businesses have been decreasing, our client has been growing.
2. Flexible and adjustable! – In an ever changing market with rates changing, a smart marketing assistant can help you identify your ‘moving” target audience and craft messages that appeal to them.
As interest rates fluctuate, it can be difficult to keep up with your target audience needs and desires.
A marketing assistant can help you identify the ever changing demands of your “moving target”: audience and craft messages that appeal to what they want right now.
By staying on top of the changing market, you can make sure you’re getting the most referrals and partners to continue to grow your database of referrals, recurring clients, and referral partners.
3. Leading edge and relevant! A marketing assistant can help you stay up-to-date on the latest marketing trends and technologies that work specifically for mortgage brokers so that you can scale your business.
If you’re looking to scale your mortgage business, you need to get a marketing assistant on board. With a marketing assistant, you can free up your time to focus on other aspects of the business and leave the grunt work to someone else.
In addition to a marketing assistant, you need to have better systems and automation in place.
With automated outreach, you can eliminate cold calling from your list of things to do.
By having better systems and automation in place, you can scale your business without having to put in all the extra hours yourself.
4. Relational! A marketing assistant can help you develop the most valuable relationships with referral partners.
The most important relationships in any business are the ones you have with your referral partners.
A marketing assistant can help you develop and nurture these relationships so that they result in more revenue and more leads for your business.
A good marketing assistant will work with you to identify potential referral partners and help you develop strategies for reaching out to them.
They can also help you stay organized and keep track of your progress with each referral partner.
Referral partners are the life source of new business, so it’s obviously important to invest time and energy into developing these relationships.
A marketing assistant can help you do just that, so you can reap the rewards of more revenue and more leads. Also, you don’t need to spend your time chasing people.
5. Technologically savvy. A mortgage marketing assistant can help you grow your Google & Social media reach while you stay focused on closing more deals.
As a mortgage loan originator, your time is best spent meeting with clients and solving issues with deals so more closings happen in a shorter period of time.
But you know that an active social media presence and Google Image is important to stay top-of-mind with potential customers and to build your brand.
That’s where a mortgage marketing assistant comes in again…
Your assistant can help you develop, plan and deploy effective social media posts that have impact and get attention, so you can focus on what you do best.
They can also help improve your public image (or Google Image) by creating and sharing content that shows you as an expert in the industry.
And perhaps most importantly, they can help you get more leads by targeting specific demographics with targeted ads, content, and getting more 5-star reviews from past clients on auto-pilot.
Getting more positive reviews helps protect your public image from the occasional disappointed customer as well. In the Internet world where anyone can find out what other people are saying about you, even the negative things, you need to capitalize on publicizing all the positive experiences your clients have.
We have systems in place to get 5-10 times more positive reviews than you might be currently getting on your social profiles… i.e. Google, Facebook. Local Search, LinkedIN, etc… In fact, there’s an entire industry that has been created around this service… and it’s called reputation management.
Don’t let managing your social media and public image fall by the wayside. A mortgage marketing assistant who understands all of these things can help you grow your online reach while you stay focused on closing more deals.
6. Amazing Return on your Investment
Here is more exciting news…..it only takes one more closing per month to completely pay for this service for most brokers or originators.
Once you step out and employ an expert mortgage marketing assistant, they will become an invaluable part of your team.
You will wonder why you didn’t decide to add one to your team earlier!
As a coaching resource and marketing assistant to many mortgage originators, we have helped our clients grow their referral base, leads and income year after year, especially in challenging markets when people of all walks of life are feeling the crunch of inflation.
Give us a call and see how a mortgage marketing assistant can help you scale your business beyond your current capacity… maybe even beyond your current limiting beliefs.
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